Backcatalog connects your catalog and upcoming titles with press, influencers, and industry audiences at the moments when attention peaks. We support storefront festivals, platform sales, global industry events, and immersive digital expos.
We make sure your games get noticed when the industry is looking
Backcatalog helps influencers find titles during major store sale & festivals
Backcatalog helps publishers and developers capitalize on high-attention industry moments without the typical operational overhead.
From digital showcases to physical events and fully interactive virtual environments, we provide structured ways to turn event visibility into sustained discovery
Backcatalog operates across three complementary layers:
Together, they ensure your games are visible wherever the industry gathers: online, on-site, or in-browser
Backcatalog helps publishers and developers capitalize on high-attention industry moments without the typical operational overhead.
From digital showcases to physical events and fully interactive virtual environments, we provide structured ways to turn event visibility into sustained discovery
Digital Event Amplification connects your titles to major platform and storefront moments, including Steam festivals and global sale cycles.
We structure, merchandise, and promote your participation, turning passive inclusion into active discovery
Storefront events create repeatable opportunities to resurface catalog titles when browsing and purchasing are at their peak.
Through themed festivals and platform sales, established games regain visibility, relevance, and commercial momentum
Steam Next Fest is forward-looking, focusing on demos for upcoming releases.
Our amplification, supported by Partnier’s DemoDynamo, helps forthcoming titles stand out in one of the most saturated discovery environments in gaming
Press, creators and influencers engage most when there are launches, updates, and announcements. Storefront events create those moments at scale.
We amplify them, transforming platform activity into structured content opportunities
Each campaign is built around a branded event hub, showcasing participating titles through curated collections, featured placements, and structured media access.
Portfolio visibility replaces single-title discovery
Campaigns are promoted through:
Driving sustained traffic and participation throughout the event window
Creator Connect synchronizes promotion for major in-person industry gatherings, from Gamescom and PAX to regional showcases.
We generate meeting demand before events begin.
Attending clients are featured through promotional collections or dedicated listings surfaced to press and influencers actively seeking meeting opportunities.
Discovery starts long before the event.
Integrated booking infrastructure enables influencers and press to request access, schedule meetings, and coordinate availability directly.
Multi-staff calendars and approval controls support efficient scheduling on-site.
Our Event.vu platform powers fully interactive digital events accessible instantly via browser across desktop and mobile.
Instant access, on desktop and mobile.
Nova Game Expo enables publishers to host interactive booths featuring trailers, demos, and AI-powered brand agents that engage players 24/7.
An expo without borders.
GameBizCon delivers B2B knowledge sharing through expert talks, supplier exhibitions, and live Q&As spanning key parts of running a game business.
Backcatalog is part of Partnier’s broader game marketing ecosystem alongside influencer marketing, press engagement, community growth, and revenue solutions.
For clients, campaigns can extend beyond events into always-on discovery and conversion support.
Backcatalog also stands independently, delivering event-led visibility as a self-contained solution.
Storefront festivals. Platform promotions. Industry gatherings. Digital expos.
Backcatalog ensures your games are present at the moments that shape discovery. Structured, scalable, and designed for how the games industry truly engages.
Backcatalog is part of the wider Partnier game marketing ecosystem: a connected suite of platforms and services built to help game publishers grow discovery, conversion, and long-term engagement from announcement through to post-launch.
Trusted by 25,000 organizations, Partnier combines a 50-strong team with global support across Asia, Europe, and the Americas, offering both self-serve tools and managed services across creators, influencers, press, events, community, and more.
If you’d like to see how Backcatalog fits into the bigger picture, Partnier.com is the best place to explore the full ecosystem
Backcatalog is part of the wider Partnier ecosystem, your shortcut to game media, influencers, and player engagement in one connected platform.
With flexible options for every stage of your game’s lifecycle, you can start simple and scale into a network of 2,400+ press contacts, 55,000+ influencers, 275,000+ creators, and 500,000+ players as your campaign grows
Backcatalog is powered by the Partnier game marketing ecosystem.
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